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More than 2000 young participants to take part  in 2017 Junior Parade & Family Day

TORONTO, July 4 – The 2017 Peeks Toronto Caribbean Carnival Junior Carnival Parade & Family Day officially launched at a colourful and fun filled event at the Malvern Town Centre in Scarborough earlier this week. More than 100 young masqueraders representing this year’s Mas bands showed off their creative costumes in front of proud parents, the public, carnival representatives, media, sponsors and special guests. MPP Raymond Cho, City Councilor Neethan Shan and MP Gary Anandasangaree were all on hand to support the event. 

This year’s Junior Carnival Parade & Family Day will once again be held in the Malvern community, Scarborough on July 22 from11 am – 8 pm. The popular event for children and families gives young masqueraders a chance to show off their very own costumes and performances, in the Junior Carnival Parade. 

“Watching these young people play Mas in a parade of their very own is a very special part of the Carnival and one of the festival highlights, along with the Calypso Performing Artists and the Ontario Steelpan Association,” says Chris Alexander, Chief Administrative Officer of the Festival Management Committee. “These young people are the future of our Carnival. This event gives them an opportunity to learn about and share the Caribbean culture — they put on a great show!” 

The Junior Carnival Parade starts at 10:45 am with an official opening ceremony at the McLevin Road Entry to the Malvern Community Centre. The parade will then travel west on McLevin Avenue, north on Neilson Road to Neilson Park where families are welcome to enjoy the Junior Carnival Showcase, kids crafts and games, food, music and the Junior Chef competition. The event is free and all are welcome to join at the parade starting point, along the parade route or at Neilson Park, 1555 Neilson Road, Scarborough. 

The Junior Carnival Parade and Family Day is an integral part of the 3-week Peeks Toronto Caribbean Carnival Parade This year 2,000 participants are expected to register for the parade with 11 Mas Camps taking part in this colourful and fun annual family event. 

About Peeks Toronto Caribbean Carnival 

The Peeks Toronto Caribbean Carnival is an exciting three-week cultural explosion of 

Caribbean music, cuisine and revelry. It is the largest cultural event in Canada and the largest outdoor festival in North America. Taking place from July 7 to August 7, 2017, this year marks the 50th anniversary of the carnival in Toronto and will feature more floats, music, celebrities and fun than ever before. The theme “Celebrating Our Heritage: From Then to Now” will infuse every aspect of the festival, from the parade route to the shows and all performers including singers, pannists and calypsonians. The city of Toronto and the Greater Toronto Area will come alive with the pulsating rhythms and melodies of Calypso, Soca, Salsa, Zouk, Reggae, Chutney, Steel Pan and Brass Bands. Carnival events will showcase originality, culture, and history to millions of spectators attending in downtown Toronto or watching on television and online. For more information the official website at www.TorontoCaribbeanCarnival.com 

Corporate sponsors/partners of this year’s festival include: Title Sponsor, Peeks Social Ltd. OLG, Toronto Star, CTV, CP24, OneCaribbeanTV, Virgin Radio, the Federal Government of Canada, the Province of Ontario, the City of Toronto, Tourism Toronto, Grace Kennedy Foods, the Ontario Science Centre, Exhibition Place, Liberty Grande, Malvern Town Centre and Sunrise Restaurants. 

For more information about the programs and events, please visit the Festival’s official website at www.TorontoCaribbeanCarnival.com 

Get social! 

Facebook: www.Facebook.com/TorCarnival
Twitter: @TorCarnival| #ToCarnival
Website: www.TorontoCaribbeanCarnival.com
Peeks – Download the app and experience the parade LIVE on @CarnivalTV! 

Media Contact: 

Sarbjit Kaur
Head of Marketing & Public Relations
sk@kaurcommunications.ca
416-274-5324